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By Kaylee Jo Neeley
WELLINGTON — While enjoying Kent Rollins’ acclaimed Cowboy Coffee on the Wellington square, women are hard at work across the sidewalk shipping thousands of products across the United States.
Since 2013, Kent and Shannon Rollins, Kassie Neeley, Marcy Sessions and Shari Reyna have filled almost 300 orders each day from the Kent Rollins internet business. The online market includes two different cookbooks, coffee products, Cowboy Kent Rollins’ apparel, two types of cooking seasoning, green chile chipotle relish, cooking tools, aprons, smoky dip and more.
Shannon Rollins had been on the lookout for several weeks and had finally located a spot on the square in Wellington that sparked her interest in June 2020.
“We were looking for a building where we could house the entire shipping operation,” she said. “Heath and Kassie Neeley were able to lend a hand and move products from their living room before the online business took off.”
According to the Rollins, approximately 85,000 units were sold last year.
“The shipping shed will continue to boom as long as the products from Kent Rollins’ are on hand,” Shannon said.
She explained that she has noticed a type of connection the customers have with authentic products that are unavailable in “big box stores.”
“We offer a personal touch and put pride into our business by writing a thank you on every order,” said Shannon. “And fans find that having the items at their fingertips makes following Kent’s recipes so simple.”
As downtown Wellington brings in bustling businesses, the community benefits. All the sales tax on online purchases goes to the Wellington community in addition to employing eight of the small-town residents.
The amount of work that goes into shipping one box of product includes assembling the box, writing the thank you note, wrapping anything breakable, printing shipping labels and making sure the package is taped properly so it will arrive safely at the destination.
Along with shipping products, the shipping shed also houses the equipment to make hundreds of spatulas and wood chunks for the online store. At the back of the shipping shed, Heath Neeley and Larry Valles are hard at work making sure the inventory has what it needs for the next day.
As the Wellington square takes strides to become livelier, the Cowboy Coffee shop and shipping shed operation will continue to support the community.
Visit kentrollins.com for more details about items sold in the online department store.